AMAC Navigation Prototypes

Select a Prototype to Review

Each option presents a different navigation strategy balancing advocacy, revenue, and user experience priorities.

Revenue-Balanced Navigation

The recommended approach that balances Medicare revenue visibility with advocacy positioning and high-engagement content.

Medicare (60% revenue) — Top-level nav item, 1 click away
Take Action — Prominent placement for movement identity
Play (Games & Polls) — 4.6x engagement content promoted
Join AMAC — Always-visible CTA in Patriot Red

Advocacy-First Navigation

Leads with "Take Action" to emphasize AMAC's advocacy-first identity and differentiate from benefit-focused competitors like AARP.

Take Action FIRST — Movement identity leads navigation
Services — Medicare bundled with other services (2 clicks)
Differentiates from AARP — Advocacy over benefits positioning
CEO mandate alignment — Strongest advocacy-first identity

Mega Menu Navigation

Simplified navigation with only 4 main items using rich mega menu panels for content-dense dropdowns.

Only 4 main items — Lowest cognitive load
Rich mega panels — Grouped content with featured CTAs
Medicare in Services — Prominent placement within panel
Visual hierarchy — Best for content-rich exploration