Join the Movement.
AMAC is the conservative voice for mature Americans. Stand with us for Faith, Family, and Freedom.
Option B: Advocacy-First Navigation
This prototype demonstrates the advocacy-first navigation structure:
- Take Action FIRST — Movement identity leads the navigation
- Services — Medicare bundled with other services (2 clicks)
- Differentiates from AARP — AARP leads with benefits; AMAC leads with advocacy
Trade-offs:
- CEO mandate fully met (advocacy-first identity)
- Medicare requires 2 clicks (Services → Medicare)
- Best for ideological alignment positioning
Scroll to Test Sticky Header
Notice how "Take Action" leads the navigation—this is the advocacy-first approach.